Como Targets Luxury Market as Investment Arm Buys Collecto Stake

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Through Como 1907 Ventures, the club has invested in the Italian platform specialising in the fractional ownership of luxury goods, valued at €45 million.

Federico De Milano

6 august 2026 (modifica alle 16:09) - MILANO

Italian version

Como continues to invest off the pitch. The Larian club has announced, via Como 1907 Ventures, its acquisition of a stake in Collecto, an Italian startup specialising in the fractional ownership of collectible luxury goods. The deal was finalised based on a company valuation of €45 million and represents another step in the club's ongoing innovation strategy. 

Agreement

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Collecto is the first Italian digital platform that allows users to purchase shares in collectible luxury goods through fractional ownership. Operationally, the new collaboration with Como will enable the platform to leverage the Como 1907 brand and entire identity. "The agreement originated during the first edition of Pitch Day, held in early December," reads the official statement. "The event marked the official debut of Como 1907's venture capital project, developed in collaboration with The Players Fund, the venture infrastructure company behind the Larian club's innovation programme." 

Da Cunha's Watch

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Thanks to this new partnership, two rapidly expanding entities will unite, and Biancoblù fans will have the opportunity to acquire collectible luxury items such as the Hublot COMO 1907 signed by Lucas da Cunha. This is a special watch, number 33 of a limited edition run of just 50 pieces. This initiative will be unveiled on the club's official social media channels and will offer the chance to win a VIP Hospitality stand viewing of a Como match in the upcoming 2026/27 Champions League.

This article was originally written in Italian by La Gazzetta dello Sport editor. The English version has been generated using AI translation tools. If you notice any translation errors or have suggestions, please contact us at iniziativegazzetta@rcs.it

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